Google Ads
Google Ads management by a specialist who works in your account weekly
Advertising with us means buying enquiries, not clicks. We build and manage Search, Shopping and Display campaigns aimed at buying intent, in your own account, with weekly optimisation and a monthly report showing cost per enquiry rather than vanity metrics.
- years of experience
- 15
- from 48 reviews
- 9,8
- clients helped
- +75
years of experience
from 48 reviews
clients helped
Clicks
896
Conversions
79
Cost / conv.
€ 18,40
Conversions per week
+64%Who it is for
Does one of these sound familiar?
You need revenue now
SEO and GEO build over months, but your diary needs filling next month.
Your budget disappears
The campaigns run, but nobody can explain what they actually return.
You want certainty before scaling
You want to know which searches genuinely convert before investing further.
What you get
Concrete deliverables, not promises
- Account build or restructure organised around buying intent
- Search, Shopping and Display campaigns with sharp geographic and audience exclusions
- Correct conversion tracking: enquiries and sales, not stray page views
- Weekly optimisation of bids, search terms and budgets
- A monthly report showing cost per enquiry and what we recommend next
- Landing page review, because a click is wasted if the page does not deliver
How we work
Intake
We get your market, margins and goals clear before anything is built.
Account analysis
We examine your existing account, your market and the competition in the auction.
Build
Budget, campaign types and target cost per enquiry agreed, then the campaigns built.
Launch and optimise
Nothing goes live without your approval, then weekly optimisation until it performs.
How it connects
How this works with the other pillars
Ads delivers within weeks the search-term data that SEO and GEO take months to gather. Whatever demonstrably converts in advertising goes into the organic strategy. Conversion optimisation then makes every euro of ad budget worth more by turning more of those visitors into enquiries.
What it costs
Audit from € 599,- · ongoing from € 999,- a month
Excluding your advertising budget, which you pay directly to Google from your own account. You remain the owner of that account at all times.
See all pricing
Request your free SEO & GEO scan
Two fields. You'll get a personal video analysis from Britt within two working days.
- A personal video analysis, not a generated PDF
- Visibility in Google and in ChatGPT, Gemini and AI Overviews
- Concrete actions you can carry out without us
The specialist
What the work actually involves
Outsourcing ads is one thing; knowing what then happens is another. Here is what a specialist does, how often, and when a larger agency is the better call.
What a Google Ads specialist does
A specialist manages your account from keyword to conversion: structure, bids, ad copy and exclusions. Where the job used to be steering towards clicks, it is now steering towards cost per enquiry. The work is continuous adjustment on data, not a one-off setup left to run.
That difference has grown as Google automates more of the account. Smart bidding, broad match and Performance Max take decisions that used to be yours. A specialist guards exactly those decisions: which searches the system is allowed to buy, which conversion counts, and when to intervene because the algorithm is optimising towards the wrong audience.
In practice you see it in the search terms report. Without supervision an account quickly buys impressions on searches that have nothing to do with what you sell. Excluding those is dull, recurring work, and that is precisely where the return on having someone look weekly comes from.
What happens every week
The same fixed round, because an advertising account without maintenance gets more expensive on its own. Search terms, bids, ad copy and conversion tracking all come past weekly. Anything deviating from the agreed cost per enquiry is corrected that week rather than at the monthly report.
- 1
Review the search terms report
Every search you were shown for, measured against one test: relevant or not. What does not fit becomes an exclusion, so budget stops leaking to the wrong demand.
- 2
Redistribute bids and budget
Budget shifts to the campaigns with the lowest cost per enquiry. What stays structurally too expensive gets paused rather than carried for months.
- 3
Test ad copy
Two variants per ad group, one measurable difference per test. The winner stays, the next variant goes in.
- 4
Verify conversion tracking
Is Ads still counting what it should? We check conversions against GA4 so you steer on enquiries, not on pages that happened to load.
- 5
Check the auction
New advertisers, shifting impression share and bid prices that suddenly climb. You only catch that if someone looks weekly.
- 6
Assess landing pages
A click is only worth something if the page behind it delivers what the ad promised. Load time, headline and form go into the same round.
A specialist or a larger agency?
A specialist suits you if you want one fixed contact who actually works in the account themselves, your budget sits below ten thousand euros a month, and you want to move quickly. A larger agency pays off once you are running multiple countries, dozens of campaigns, or steering an in-house team.
| Fixed specialist | Larger agency | |
|---|---|---|
| Who does the work | The person you speak to | Account manager plus delivery team |
| Turnaround on a change | Days | Weeks, through a planning cycle |
| Strong at | One market, clear offering | Several countries and brands |
| Weak at | Sharp spikes in volume | Small budgets, fast adjustment |
| Knowledge of your business | Held by one person | Spread across roles |
Both models work. The question is which fits your current size and pace, not which is better in the abstract.
FAQ
Frequently asked questions
Britt Daemen
Question not covered here? Call or email and you'll always get an answer from me personally.
+31 (0)6 819 539 99An audit of your existing account starts at € 599,-. Ongoing management, combined with SEO and GEO, starts at € 999,- a month. Your advertising budget is paid directly to Google from your own account and never passes through us.
Want to know how visible you are right now, in Google and in AI?
Request the free scan. You'll get a personal video analysis covering the three things that would move the needle most on your site.
Request your free SEO & GEO scan
Two fields. You'll get a personal video analysis from Britt within two working days.