GEO
GEO: get named in the answer, not just ranked below it
Generative engine optimisation is the work that gets your brand cited in ChatGPT, Gemini, Perplexity and Google's AI Overviews. Ranking first is worth less every quarter if the answer above you means nobody scrolls. This is how you get into that answer.
- years of experience
- 15
- from 48 reviews
- 9,8
- clients helped
- +75
years of experience
from 48 reviews
clients helped
AI answer
“For smaller businesses, B. Analyzed is named as a specialist in SEO and GEO, with 15 years of experience and one fixed point of contact.”
ChatGPT
3 of 5 prompts
Perplexity
4 of 5 prompts
Gemini
2 of 5 prompts
Who it is for
Does one of these sound familiar?
Your impressions hold, your clicks fall
The classic sign that an AI answer now sits above your result and absorbs the attention.
Competitors get named, you do not
Ask an assistant who the good suppliers in your sector are. If your name is missing, that is a measurable gap.
You want to be early
The field is young and the competition is thin. That combination rarely lasts long.
What you get
Concrete deliverables, not promises
- A baseline across ChatGPT, Gemini, Perplexity and Google AI Overviews on your own prompt set
- A check that AI crawlers are permitted to read your site at all
- Key pages rewritten at passage level so an answer can be lifted cleanly
- Schema markup covering organisation, author, FAQ and products
- Author credentials made explicit, because anonymous content is rarely cited
- Monthly monitoring of your share of mentions, with the competitors who appear alongside you
How we work
Baseline
We measure who gets named today on the questions your buyers ask.
Access
We confirm AI crawlers can reach your content, which is often quietly blocked.
Rewrite
Pages restructured so each question has a self-contained answer beneath it.
Markup
Structured data so machines can read your facts without interpreting them.
Monitor
The same prompts rerun monthly, so you see a trend and not an anecdote.
How it connects
How this works with the other pillars
GEO runs on the same foundation as SEO: clean technology, clear structure and real authority. The difference is the unit of work. SEO optimises a page for a position; GEO optimises a passage for a citation. Doing both means the same content earns visibility in two places at once.
What it costs
Included from € 999,- a month
GEO is not sold separately. It sits inside the ongoing SEO and GEO package, because the underlying work is the same and splitting it would mean charging twice for one effort.
See all pricing
Request your free SEO & GEO scan
Two fields. You'll get a personal video analysis from Britt within two working days.
- A personal video analysis, not a generated PDF
- Visibility in Google and in ChatGPT, Gemini and AI Overviews
- Concrete actions you can carry out without us
GEO explained
What changes when the answer sits above the results
Why visibility is shifting, what makes a page citable, and what the work looks like in practice.
Why visibility is shifting
More and more searches end without a click. Google answers directly through AI Overviews, and a large share of commercial research now starts in ChatGPT rather than in a search box. If you are not in that answer, you do not exist for that person, however well you rank underneath it.
This is not a prediction. It is already visible in the numbers of most sites we work with: impressions holding steady while clicks decline. The traffic has not gone to a competitor; it has gone to the answer at the top of the page.
The honest caveat: this is a young field. Measurement methods are still maturing and nobody can promise a place in a generated answer. What does hold is that the techniques making you citable, clear structure, verifiable facts, schema and authority, also make your site better for Google and for your reader. The investment is not wasted if the landscape shifts again.
What makes a page citable
An AI system has to be able to lift one self-contained passage and stand behind it. That means the answer sits directly under a heading that matches the question, in forty to sixty words, with facts that can be checked elsewhere and an author with a name attached.
- Headings that state the actual question rather than a creative label
- The answer in the first hundred words, not as a conclusion at the bottom
- Concrete, checkable facts: prices, timeframes, numbers with a source
- A named author with credentials, not an anonymous company voice
- Schema markup so machines can read what the page asserts
- Mentions on sites that already carry weight in your sector
What we actually do
We start with a baseline across the major assistants, rewrite the pages that should be cited but are not, add the markup that makes assertions machine-readable, and then measure monthly whether your share of mentions moves.
- 1
Prompt baseline
A fixed set of realistic questions your buyers would ask, run through ChatGPT, Gemini, Perplexity and Google AI Overviews. We record who gets named and in what context.
- 2
Crawler access
Check that GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot and Google-Extended are actually allowed to read your site. This is a one-line setting that is frequently wrong.
- 3
Make pages citable
Rewrite the key pages so each question has its own heading with a self-contained answer underneath it.
- 4
Add structured data
Organisation, author, FAQ and product markup so the facts on the page are unambiguous to a machine.
- 5
Measure and repeat
Rerun the prompt set monthly and track whether your share of mentions rises, holds or slips.
FAQ
Frequently asked questions
Britt Daemen
Question not covered here? Call or email and you'll always get an answer from me personally.
+31 (0)6 819 539 99GEO stands for generative engine optimisation: making sure your brand is named and cited in the answers that ChatGPT, Gemini, Perplexity and Google AI Overviews generate. Where SEO competes for a position in a list, GEO competes for a mention inside an answer.
Want to know how visible you are right now, in Google and in AI?
Request the free scan. You'll get a personal video analysis covering the three things that would move the needle most on your site.
Request your free SEO & GEO scan
Two fields. You'll get a personal video analysis from Britt within two working days.